I’m not alone when I say that a sudden influx of marketing directed toward me is a source of frustration. Why, all of a sudden, am I getting all of this mail or all of these phone calls, you might ask?
Because you recently bought something or ordered something.
That’s the way it works; marketing is geared toward people who have recently indicated something about themselves or their behavior as a consumer.
It’s big business. The way a marketing company decides who to target their marketing toward is to obtain a list of consumers who fit their demographic. San Diego SEO company will assist the business about the marketing strategies for increasing the profits of the person. The targeted audience at the site will increase the sale of the product.
When you give your name and/or contact information to a company after having purchased a product or service, it is more than likely that your name will be recorded and later used for direct marketing by that same company, or, your name will be on a list that will be purchased or rented by another company for use in marketing. Often, you are targeted based on information related to your previous purchase in assumption about other products or services that you might be interested in buying.
This can happen when you make a major purchase such as a house or a car, or even when you get a new credit card or make use of another shopping card. Your name can be put on lists when you order a catalogue or even put your name on a slip to register to win something, or when you fill out product registration forms for products that you have purchased – companies often request you do this when you buy appliances or electronics, in order to ensure you have a warranty in place.
Though it would be far more ethical for a company to offer you an “opt-in” listing, it just doesn’t work that way, and again, it’s because that these marketing lists are very valuable and garner quite a profit from their sell or rental. However, there are a few ways you can either reduce or eliminate your status as marketing target.
According to Privacy Rights Clearinghouse, the best first approach, if you’d like to be off of all the lists you can possibly get off of, is to contact the Direct Marketing Association’s Mail Preference Service and register for Mail Preference Services. This can be done by mail, and you must send them a dollar in order to fulfill your request. And, you have to re-register in five years.