The CBD scene is flourishing with each passing year. The market is projected to grow by 20 billion USD by 2022. In fact, 64 million people (read Americans) have consumed CBD last year and the number will only grow in the coming times. So, if you are planning to launch a business and if you are interested in CBD, a great option would be to open your own CBD store online.
The post below offers a brief on the steps to remember to launch a high frequented CBD store on the virtual space.
Enhance your knowledge on CBD
Before getting into any technical details of opening a new store online, the first task is to enhance your know-how on CBD. Your visiting customers might ask you relevant questions about your offerings. If you can’t answer them properly, they won’t be able to trust your products. A smart shopper would always prefer to do business with a guy who actually knows his business.
You should get a thorough on the CBD product itself, its benefits and also the risks it might impose on certain people. Then, you will have to study about the laws surrounding CBD business. For example, you must know a legal CBD product for sale can’t contain more than 0.3% of THC limit. Besides, as per FDA, no seller can make any sort of health claims with CBD. Yes, we know CBD could help a lot in reducing pain. But, then no one is 100% certain about it and hence it would be illegal to make any strong claims.
Find your CBD supplier
The next task is to look and team up with a credible CBD supplier. You can source from farms across or outside the US. However, if you wish to steer clear of probable legal issues, it’s better to partner with a hemp plantation that’s located within the U.S.
Make sure your chosen CBD manufacturer operates legally and is able to show these two major documents- COA and cGMP. The COA report will mention all the CBD products on offer from the manufacturer have been tested thoroughly by 3rd party lab who has given complete details on the product. The COA report is a mark of transparency on part of the manufacturer/supplier. The cGMP certificate ensures all the CBD products offered by your chosen manufacturer is absolutely safe to consume.
Launch your CBD store website
As you are planning to open a store online, you will need an e-commerce site. The completion for CBD online stores are pretty fierce today and hence make sure to get a professional and SEO-friendly portal. If you are on budget, you can check out website templates and build your store on one of them. But one thing, a website made from a template won’t have that solid professional outlook that you get from a custom site developed by a professional developer.
You should also take proactive steps to market your brand and bring your store to the forefront. A good idea is to approach experts like CBD Fable to check your products and write reviews. Cbdfable’s brand reviews usually get high reader following. If the leading blog agrees to write for your brand, your store will receive excellent exposure in the market.
Look for a reliable payment gateway
A payment gateway is one of the major aspects of any ecommerce site, including your CBD online store. A virtual store is basically worthless without the ability to process payments and approve cards. But, you should know one thing here and that is CBD is perceived as some high-risk business. Thus, it’s very difficult to find a flexible payment gateway for your CBD online store. However, don’t worry, there are some payment gateways that actually help out CBD stores. In fact, you will find some payment processing companies which hold specializations in high-risk companies. So, your focus would be on these companies for your online CBD store.
Just remember to look for a payment gateway company that commands a solid reputation in the market. Another point is, the chosen payment processor must integrate seamlessly with your online store.
Team up with shipping carrier
As it’s an online store, you would have to shoulder the responsibility of delivering the CBD products to your customer’s doorstep. So, you will need to partner with a shipping carrier here, especially one that has experience on delivering CBD products.
All the very best!