Category: Sales & Marketing

Mar 24

Your Absolute Guide For Selling Cbd Online

The CBD scene is flourishing with each passing year. The market is projected to grow by 20 billion USD by 2022. In fact, 64 million people (read Americans) have consumed CBD last year and the number will only grow in the coming times. So, if you are planning to launch a business and if you are interested in CBD, a great option would be to open your own CBD store online.

The post below offers a brief on the steps to remember to launch a high frequented CBD store on the virtual space.

Enhance your knowledge on CBD

Before getting into any technical details of opening a new store online, the first task is to enhance your know-how on CBD. Your visiting customers might ask you relevant questions about your offerings. If you can’t answer them properly, they won’t be able to trust your products. A smart shopper would always prefer to do business with a guy who actually knows his business.

You should get a thorough on the CBD product itself, its benefits and also the risks it might impose on certain people. Then, you will have to study about the laws surrounding CBD business. For example, you must know a legal CBD product for sale can’t contain more than 0.3% of THC limit. Besides, as per FDA, no seller can make any sort of health claims with CBD. Yes, we know CBD could help a lot in reducing pain. But, then no one is 100% certain about it and hence it would be illegal to make any strong claims.

Find your CBD supplier

The next task is to look and team up with a credible CBD supplier. You can source from farms across or outside the US. However, if you wish to steer clear of probable legal issues, it’s better to partner with a hemp plantation that’s located within the U.S.

Make sure your chosen CBD manufacturer operates legally and is able to show these two major documents- COA and cGMP. The COA report will mention all the CBD products on offer from the manufacturer have been tested thoroughly by 3rd party lab who has given complete details on the product. The COA report is a mark of transparency on part of the manufacturer/supplier. The cGMP certificate ensures all the CBD products offered by your chosen manufacturer is absolutely safe to consume.

Launch your CBD store website

As you are planning to open a store online, you will need an e-commerce site. The completion for CBD online stores are pretty fierce today and hence make sure to get a professional and SEO-friendly portal. If you are on budget, you can check out website templates and build your store on one of them. But one thing, a website made from a template won’t have that solid professional outlook that you get from a custom site developed by a professional developer.

You should also take proactive steps to market your brand and bring your store to the forefront. A good idea is to approach experts like CBD Fable to check your products and write reviews. Cbdfable’s brand reviews usually get high reader following. If the leading blog agrees to write for your brand, your store will receive excellent exposure in the market.

Look for a reliable payment gateway

A payment gateway is one of the major aspects of any ecommerce site, including your CBD online store. A virtual store is basically worthless without the ability to process payments and approve cards. But, you should know one thing here and that is CBD is perceived as some high-risk business. Thus, it’s very difficult to find a flexible payment gateway for your CBD online store. However, don’t worry, there are some payment gateways that actually help out CBD stores. In fact, you will find some payment processing companies which hold specializations in high-risk companies. So, your focus would be on these companies for your online CBD store.

Just remember to look for a payment gateway company that commands a solid reputation in the market. Another point is, the chosen payment processor must integrate seamlessly with your online store.

Team up with shipping carrier

As it’s an online store, you would have to shoulder the responsibility of delivering the CBD products to your customer’s doorstep. So, you will need to partner with a shipping carrier here, especially one that has experience on delivering CBD products.

All the very best!
By : Lucille
Category: Cannabidiol Oil, Cannabis, Guide, Health, Online, Sales & Marketing
Mar 14

Perspective of a Salesperson

11 years in the business and still making cold calls. I always wonder what is going through the minds of the people I speak with…even my clients. “Oh, no…it’s him again.” “Didn’t he try to call me 6 months ago?” “I thought if we would order a few things, maybe he would stop calling.”

Well, ok. I’m sure it’s not always that bad. But it is a difficult place to be; knowing you are providing a service that is an industry standard wherein there are only a couple major players of which you are one of them. I mean, doesn’t it just make sense that everyone would want to see your offer to be sure that they are getting the best possible value for their money? Isn’t that just good business?

I admit that after a certain number of years doing this I still have this thought cross my mind. I mean; it’s logical…isn’t it? Almost everyone needs what we do so why wouldn’t they want to see all the possibilities and make the best decision for their business?

‘Yet now I see’, or at least I think I do. It is clear I work in field where the true professionals have stronger bonds and relationships with their foes as much as their partners and trusting one another is as much a part of the negotiation as price and quality. There is a general feeling that despite our differences of opinion we are all working towards a similar goal and that is a world where the ideas of people can be protected and valued so those clever enough to come up with them can profit from their talents.

This bond of trust applies as much with the service providers as it does among the many firms we count as clients. There is a rite of passage that must be paid before you can convince someone to put his or her good name on a report created by your company; even if that company already has a good reputation. They must believe you are giving them the best advice on the products they will use.

You see it at the many conferences and just about any other place where we gather. Why else would we have so many events where the socializing is just as important as the sessions themselves? We meet over drinks, over lunch, in an exhibition or even in the cities while shopping looking at each other’s name cards to see if we should be introducing ourselves. When we start a conversation it seldom starts on business, but is more like speed-dating as we become acquainted and learn about the person we have just met.

Like in any business we are all individuals. Some of us are really looking for the best deals while others want to stick with what they know and trust, even if it might cost them a bit more. Some are loyal to the status quo even without specific reasons and there are those who want to work with something else just to be different. One person takes the meeting just to be polite and another turns it down only to order something a few weeks later.

One thing I’ve learned through this is diligence and persistence. If you remain true to your message and if you believe if what you are offering it will eventually become evident to those you come in contact with. It still doesn’t guarantee the sale, but at least they will believe you might be offering something good and they will be curious to see it. They will learn to trust you because they have come to know you. They will begin to trust your company because the person they know in you is loyal to that company and its products.

Let’s face it; we work in a small world. 8,000 people show up at a singe conference, yet we know all the people we really plan on working with. There are the occasional surprises, but somehow we have become an extended family interested in who recently got married, had a baby, was divorced or just retired. When one of our icons passes the whole industry takes notice and pays their respects.

When you love your work and happen to be in such a community you should take a moment to appreciate it. Oh, and when that sales call comes in and it is from me, feel free to take it. I might just be curious how your kid’s soccer game went.

To sum up, sales is quite an interesting prospect if you want to look at it from a business perspective and those who have tried it have come out with flying colors due to a sales tracking software to boost your sales rate that has made wonders in the business world.
By : Lucille
Category: Sales & Marketing